Who we are

WOOPS! is an exciting and rapidly expanding franchise offering a unique opportunity in the gourmet dessert industry. Known for our colorful, premium French macarons, we have built a brand that combines quality, fun, and affordability. Launched in 2012, WOOPS! began as a pop-up in New York’s Bryant Park and has grown into a nationwide presence, with vibrant kiosks and shops offering macarons that are perfect for everyday indulgence and special gifting occasions.

What makes WOOPS! particularly attractive to potential franchisees is our low startup cost, with initial investments starting as low as $69,875 for a mobile unit, making it accessible for entrepreneurs. Our simple operations and multiple revenue streams—from in-store sales to corporate gifting and off-site events—ensure that franchisees have the flexibility to maximize their returns. By tapping into the $242 billion corporate gifting market, WOOPS! provides an incredible opportunity for growth, all while delivering a fun and vibrant experience to customers. With ongoing support and a proven business model, WOOPS! offers franchisees a profitable and enjoyable path to success.

Why choose WOOPS! Macaron & Corporate Gifting?

WOOPS! offers a franchise opportunity like no other, combining a fun, vibrant brand with a proven business model that delivers consistent results. Here's why our concept is unique and enticing:

• Low Startup Costs: Start your franchise with an investment ranging from just $69,875 to $170,475, making it an affordable entry point for entrepreneurs looking to enter the food and gifting industries.
• Proven Business Model: Since 2012, WOOPS! has successfully expanded from a pop-up shop in New York to a nationwide presence with kiosks, standalone shops, and online sales. Our model is tested and scalable for franchisees at all levels.
• Diverse Revenue Streams: Our franchisees benefit from multiple revenue opportunities including in-store sales, corporate gifting, and off-site events. Tap into the booming $242 billion corporate gifting market for added revenue potential.
• Strong Support and Training: WOOPS! provides comprehensive training and ongoing support to ensure franchisees’ success. From pre-opening assistance to marketing, operations, and real estate support, we help you every step of the way.
• Simplicity and Flexibility: With our easy-to-operate kiosks and minimal overhead, WOOPS! allows franchisees to focus on customer experience rather than complex day-to-day operations. The business is simple to run, yet offers high profitability.
• Brand Recognition and Growth: WOOPS! is an established brand with loyal customers. As we continue to expand, franchisees benefit from the strength of our brand and the continued demand for our delicious macarons.

With a low investment, strong market demand, and ongoing support, WOOPS! is an ideal choice for those looking to build a fun, profitable business with endless growth potential.

Who we're looking for

At WOOPS!, we’re looking for passionate, driven individuals who are eager to be part of a growing brand. Our ideal franchisee should possess the following qualities:

• Managerial Experience: A proven track record of managing teams and operations is key to running a successful WOOPS! franchise. While prior food industry experience is helpful, it’s not required.
• Entrepreneurial Spirit: We seek franchisees who are motivated, proactive, and comfortable taking the lead in their business. The drive to grow your own business, paired with the ability to follow a proven system, is essential for success.
• Customer-Centric Mindset: The ability to create memorable customer experiences is at the core of the WOOPS! brand. Our franchisees should be passionate about delivering exceptional service and building a loyal customer base.
• Financial Acumen: A basic understanding of financial management, including budgeting, profit and loss, and sales analysis, will help you make informed decisions and grow your business.
• Desire to Be Part of a Community: WOOPS! thrives on creating connections—whether with customers, employees, or the local community. Franchisees who enjoy building relationships and fostering a positive environment will be successful with us.
• Drive for Growth: Whether it's opening additional units or expanding brand recognition in your community, our franchisees should be focused on long-term success and growth.

If you're an energetic, motivated, and community-oriented individual, a WOOPS! franchise offers an exciting and rewarding opportunity to turn your entrepreneurial aspirations into reality.

Training and Support

Starting and running a WOOPS! franchise is made easier with our comprehensive training and support system. Franchisees receive everything they need to get started and thrive in their business:

• Pre-Opening Assistance: From site selection and lease negotiations to kiosk setup, we ensure franchisees are ready to hit the ground running before opening day.
• Hands-On Training: Our detailed training program covers every aspect of running a WOOPS! franchise, including macaron preparation, operations, customer service, and sales strategies.
• Marketing & Promotions: We provide marketing materials, guidance on local advertising, and help with grand opening events to ensure a strong start and build customer loyalty.
• Ongoing Support: After launch, franchisees benefit from regular check-ins, advice on operations, and access to new marketing campaigns and promotional tools.
• Access to Experts: Our experienced franchise support team is always available to answer questions, offer solutions, and provide advice on growing the business.
• Efficient Systems: With our easy-to-use POS systems, inventory management tools, and operational guidelines, franchisees can streamline daily tasks and focus on customer experience.

With consistent support from start to finish, WOOPS! ensures franchisees are equipped for success, giving them the confidence and resources they need to grow their business.