Who we are

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time — when guest service meant something and everyone felt the warmth of the community.

At Wayback Burgers, we’re passionate about “Respecting the Way” – a motto that stands for the way we treat our guests, the way we source our products, and the commitment to do the right thing. Nostalgia is at the heart of everything we do, and the Wayback Burgers mission statement is timeless – to create a culture of belonging by uniting people through the love of comfort food. Our franchise partners and their team members are all in on living that mission statement, consistently taking action to remind all guests we have their back at Wayback!

During Discovery Day, you meet the team, get a feel for our culture, and learn how we support our franchisees.

DISCOVERY DAY AGENDA:

• Meet the Executive Team
• Our President talks about our culture, mission, and vision for the future
• Insights into how we help you find the best location for your restaurant
• A walkthrough of the process and how we support you in opening your restaurant
• Get an insider’s look into our world-class training systems
• Hear about our National and Local Marketing strategy
• Review Startup Costs and Financing Options

Why choose Wayback Burgers?

Reasons to Go Wayback!

1. Crave-Worthy Menu Variety
   We’re more than just mouthwatering burgers. From hand-dipped milkshakes to chicken sandwiches and beyond, our diverse menu satisfies every craving - and keeps guests coming back for more.
2. Real Estate Flexibility That Works for You
   Whether it’s an endcap, a C-Store, or a standalone unit, we meet the market where it is.
3. World Class Support
   From immersive hands-on training to real-time marketing tools and ongoing coaching, we’re right there with you every step of the way.
4. A Brand Built to Last
   Wayback Burgers is a globally recognized brand with a track record of growth in in 35 states to Canada and beyond. Join a proven system that balances nostalgia with forward momentum.
5. Serve Something Bigger
   We’re not just in the community—we’re part of it. Support local schools, nonprofit causes, and hometown heroes while building a business that gives back.
6. Innovation Is Always on the Menu
   Stay ahead of trends with bold branding, evolving tech integrations, and new menu launches that drive buzz and boost traffic.
7. Simplified for Scale
   Our streamlined operations and efficient kitchen design mean fewer moving parts—and more focus on what matters.

Who we're looking for

We’re proud of our extremely diverse group of franchisees. No two of our franchisees come from the same background (ranging from a Wyoming welder to a childhood farmer to a Pakistani-American business executive), but they’re all focused, dedicated, and hardworking. Our franchisees may come to Wayback Burgers from all walks of life, but they all love three key things – their community, their staff, and Wayback’s legendary food!

Of course, the ideal Wayback Burgers candidate must meet basic financial requirements (which are considerably lower than most other fast casual burger brands!) and have a strong desire to live Wayback’s mission statement: creating a culture of belonging at their restaurant by uniting people through the love of comfort food.

Also - giving back is certainly in our DNA at Wayback Burgers. We’re committed to an ongoing national partnership with the Boys & Girls Club and run frequent deals/promotions to raise money for Boys & Girls Clubs around the country. Many of our franchisees go well beyond this partnership, donating time and money to local non-profits. All of us at Wayback cherish the daily opportunities to give back…to team members, guests, and local organizations – it’s all about “Respecting the Way!”