Who we are

Taco Bell restaurants are well-known fixtures of the fast-food industry, offering Mexican-inspired menu items, such as tacos, nachos, and burritos. The brand has created several unique foods that have seen great success in the marketplace, including Nacho Fries, Doritos Locos Tacos, and the Crunchwrap Supreme. Customers can order food through traditional drive-thru or counter service and through an online platform and mobile app. The company also has a partnership with GrubHub to provide delivery service.

The Taco Bell brand markets toward a young-adult demographic through sponsorship of "extreme sports" events and e-sports (gaming) competitions. The brand's "Feed the Beat" program helps sponsor up-and-coming musicians by providing exposure and free food. The company also offers a "Live Más" scholarship program.

Why choose Taco Bell?

Taco Bell could be a good choice for franchisees who wish to enter the fast-food industry with the advantage of a long-standing, nationally known brand. Taco Bell provides franchisees with many potential advantages, including national marketing campaigns, online and mobile ordering, delivery service, a gift card program, and a comprehensive restaurant-operation system. Franchisees may enjoy the chance to be a part of several forward-thinking initiatives, including the addition of menu items certified by the American Vegetarian Association.

Who we're looking for

Ideal candidates are those who want to invest and work in the competitive fast-food industry. The franchisor requires Taco Bell owners to devote their "full time, best efforts, and constant personal attention" to the daily operations of the restaurant. While franchisees may seek approval to name an employee as the supervisor instead, ideal candidates are those who wish to personally operate their restaurants. Good candidates are those who will accept the required non-compete and confidentiality aspects of the franchise agreement. Additionally, candidates must meet financial requirements of $750,000 of liquid capital and $1,500,000 of net worth.

Training and Support

Training related to restaurant operation and brand voice at the franchisor's Restaurant Support Center in California is required for new franchisees. This three-day program is generally followed by a mandatory management training program that takes approximately two months. This training usually takes place at an operating restaurant designated by the franchisor. At least one manager per restaurant is required to attain Food Safety Certification.