Who we are

Relax The Back is a retailer of specialty health-care products, most of which are designed to promote relaxation, relieve back and neck pain, and improve sleep. Relax The Back enjoys a good relationship with the medical community, and many stores get customers through referrals from health-care providers. In most markets, customers are generally between 35 and 64 years of age. Most clients also have annual household incomes of over $100,000.

Relax The Back stores offer educational materials as well as self-care products. Franchisees and their employees receive training in spinal health issues and related wellness strategies. The goal is to provide clients with a customized experience that enables them to better understand and improve their own health.

The brand focuses on wellness products for a variety of applications: sleep, sitting, standing, fitness, therapy, and massage. Most stores carry a mix of exclusive and non-exclusive products. Small items, such as support braces, footrests, pillows, and cushions can help customers relieve back and neck pain during daily work and leisure activities. Relax The Back stores also carry a variety of chairs, including recliners, massaging models, ergonomic styles, and lift chairs. Mattresses, adjustable beds, and inversion tables are also available. Customers can get personalized suggestions for products and self-care exercises from Relax The Back employees with training in pain relief and spinal health.

Why choose Relax The Back?

Relax The Back focuses on selling high-ticket items, including recliners, office products, massage chairs, and mattresses. As such, franchisees don't usually need to maintain a large inventory or sell a lot of low-priced items to be successful. Many inventory items are exclusive to the Relax The Back brand. Most retail stores are only open Monday through Saturday, so franchisees can pursue a desirable work/life balance.

Who we're looking for

An entrepreneur who is interested in health and wellness could be a good fit for the Relax The Back brand. An ideal franchisee should have a net worth of at least $500,000 and $100,000 worth of liquid capital. A potential franchisee should also be willing to build a small team of dedicated employees who can provide the high level of customer service and wellness expertise that characterize the brand.

Training and Support

The franchisee and the initial manager (if applicable) must complete the franchisor's training program prior to opening. Training usually includes about a week of courses at Relax The Back University, plus 10 to 12 days of on-site training at a designated Relax The Back store. The franchisor may require additional training at any time, such as refresher programs, conferences, meetings, and conventions. Franchisees may also receive assistance and support from a mentor.