Who we are

Maui Wowi sells Hawaiian coffee and smoothies, focusing on tropical flavor and fresh ingredients associated with Hawaii. The company emphasizes healthy, all-natural ingredients. Smoothies and other drinks are made without artificial ingredients or preservatives. Maui Wowi locations can consist of a traditional restaurant-style venue in shopping plazas or neighborhoods. There are also options to operate a mobile unit, either at a fixed location or to travel to events.

The company's culture emphasizes the concept of "ohana," or family. Maui Wowi restaurants strive to embody this ideal and create a relaxed, friendly atmosphere for the whole family to enjoy the high-quality products.

Why choose Maui Wowi?

Since its beginning, Maui Wowi has been at the forefront of the smoothie trend. As health-consciousness continues to increase, smoothies with fresh ingredients continue to stay in demand. The company has a good track record of changing and adapting to evolving customer tastes while staying true to its core identity. Likewise, coffee continues to enjoy widespread popularity. Maui Wowi's high-quality selection cater to the increasing numbers of consumers who look for taste and freshness when it comes to their caffeine fix.

Maui Wowi also offers several flexible options for franchisees. These include operating a traditional shop with seating available or a smaller kiosk in a setting such as a mall. Franchisees can also operate a range of mobile units, which include a concession trailer, a food truck and the Ka'anapali Cart. Many franchisees opt for several units. For example, you might run a shop and also have a cart to take to events. This allows you to tailor your franchise operation to your budget, expertise and your community's needs.

Who we're looking for

Maui Wowi looks for enthusiastic business owners who are passionate about the product. The company charges an initial franchise fee of $42,500; veterans may be eligible for a 20% discount. This fee covers the franchising of three units, in any combination. The estimated investment range can range from $84,600 to $1,492,500.