Who we are

iFOAM offers a high-margin franchise opportunity in the $2.3 billion spray foam industry, fueled by strong demand for professional insulation installation across residential and commercial markets. Franchisees benefit from streamlined subcontractor model, allowing them to focus on sales and growth, with impressive top-performing location revenues reaching $4.9 million and average ticket size of $12,900.

With over 15 years of experience in the industry, we’ve established our business as a leading brand in the insulation industry. Backed by HorsePower Brands, franchisees have access to comprehensive training, marketing, and a call center to streamline lead generation and booking, making this an attractive opportunity in a market with unsophisticated competition.

Why choose iFOAM?

• High Revenue Potential: Top-performing location achieved gross sales of $4.9 million, with an average ticket size of $12,900.
• Booming $50 Billion Industry: Growing demand for energy-efficient solutions in residential, commercial, and agricultural markets drives ongoing opportunities.
• Scalable, Sophisticated Business: High barrier to entry limits competition, while Section 179 tax incentives on equipment purchases create opportunities to build a large, profitable operation.
• Recession-Resistant & Essential Service: Rising energy costs and efficiency regulations make insulation a must-have investment for property owners.
• Diverse Service Offerings: Provide spray foam, blown-in and batt insulation, insulation removal, retrofits, and concrete lifting for multiple revenue streams.
• Green Business & Energy Savings: Help customers lower energy bills and reduce their carbon footprint with high-performance insulation solutions.
• Cutting-Edge Technology: State-of-the-art spray equipment with remote AI monitoring ensures efficiency, quality control, and a competitive advantage.
• Consumer Financing: Digital financing platform provides instant options for clients, increasing affordability and closing rates.
• Flexible Ownership: Operate as an owner-operator or with a general manager as semi-involved; ideal for scalability.
• Strong Support System: In-house teams for recruiting, marketing, and call center support ensure efficient operations and customer acquisition.

At HorsePower Brands, we help grow and support local entrepreneurs by simplifying business ownership by three main pillars.

1. Shared Services
Embarking on a business venture can be challenging. Our solution to simplify business ownership is through our shared franchisee services known as ZeeServices, featuring recruiting, bookkeeping, marketing, and more!

2. HOWIE Connection
A revolutionary platform designed to simplify and enhance the entire homeownership experience. It's a comprehensive ecosystem that connects homeowners with trusted service providers, valuable resources and a supportive community.

3. Data Driven DNA
Our data-driven approach is at the core of our operations. We gather valuable insights at every stage of the customer journey, empowering our franchisees with customized dashboards to efficiently run their businesses.

Who we're looking for

At iFOAM, we are looking for individuals who embody optimism and have a track record of exceptional people management skills. Our ideal candidate is deeply committed to nurturing their community and possesses a genuine desire to build something extraordinary. They are highly organized, accountable, and thrive in a fast-paced environment.

• Driven to build their business with a long-term view
• Optimistic and accountable for their results
• Executive skillset, capable of managing people and KPIs
• Desire to impact their community and have a local presence
• Natural networker who values customer service
• Aligns with our core values and willing to follow a process

Training and Support

Training

• Dedicated Onboarding Team
• 100-Point Pre-Launch Checklist on Interactive Digital Platform
• 60-Day University Digital Training Program
• 5-Day Training Academy with the iFOAM Support Team in Omaha, NE
• Ongoing Field and Virtual Trainings with National Vendor Partners

Support

• National Call Center
• Talent Recruitment Affiliate
• Dedicated Business Coach
• Customized KPI Dashboard
• Online Virtual Training Paths for Owners & Employees
• SEO and Digital Advertising performed in house by ZeeMarketing and affiliate marketing partners.
• Dedicated Marketing Manager to support local digital and community marketing efforts.
• Branding Hub Portal equipped with pre-designed marketing materials & media assets.
• Suite of additional support services to simplify business ownership, including: Bookkeeping and Payroll Services, Fleet Acquisition, Technology Support and more!