Who we are

HOMEstretch is redefining the real estate support industry with a powerful, first-to-market franchise model focused on home preparation—not remodeling. Designed for speed, scalability, and simplicity, HOMEstretch offers a one-stop solution for cosmetic upgrades that help homes sell faster and for more money. Services include painting, flooring, home clear-outs, landscaping, and deep cleaning—all streamlined under one brand and one point of contact. Homeowners and realtors no longer need to manage multiple vendors on tight deadlines. HOMEstretch handles it all.

For franchisees, HOMEstretch offers a compelling opportunity: a home-based, low-overhead business with strong margins and growing demand. Backed by national partnerships (like Sherwin-Williams), proprietary quoting tools, a business development playbook, and turnkey operations support, this model is designed to scale. With a fast 60-day launch path, five core revenue streams, and an underserved niche in the $500B real estate and remodeling markets, HOMEstretch is the right brand at the right time. Whether you're a hands-on operator or seeking semi-active ownership, HOMEstretch offers flexibility, high revenue potential, and the chance to lead a new category.

Why choose Homestretch?

HOMEstretch is pioneering a new, in-demand niche in the home services and real estate markets: Home Preparation. Rather than full-scale remodeling, HOMEstretch focuses on fast, cosmetic upgrades that get homes market-ready—painting, flooring, cleaning, clear-outs, and more.

**With over $2.5m in annual sales at the Cincinnati Corporate location and 17.8% net margins after fees, the numbers speak for themselves. 2024 we added 38 franchisees across 80 territories and are over 100 territories in 2025 already!

Avg ticket 2024 all locations $7,549
Avg conversion all locations 43.9%

This business is easy to start and designed to scale. With a home-based model, minimal staff requirements, and a 60-day fast track to launch, franchisees can hit the ground running. Whether you’re a hands-on owner or prefer a semi-absentee role, HOMEstretch offers flexibility with strong support.

• Five Core Revenue Streams
• National Vendor Partnerships (e.g., Sherwin-Williams)
• Proprietary Quoting Tools & CRM
• Comprehensive Training in Cincinnati + Ongoing Support
• Low Overhead, High Margins
• Strong Realtor Referral Ecosystem
• Home-Based = No Office Required
• First-Mover Advantage in a New Category

Founded in 2019 and franchising since 2023, HOMEstretch is backed by the experienced growth team at Rep’M Group. With demand growing in real estate and home services, this is your opportunity to join a brand that’s both profitable and purpose-driven.

**Corporate numbers provided by HomeStretch parent company and should be verified through the companies FDD (franchise disclosure document)

Who we're looking for

HOMEstretch is built for franchisees who are driven, organized, and relationship-focused. You don’t need a background in construction or real estate—just strong leadership and communication skills, plus a passion for building a team and delivering great service. We’re looking for:

• Individuals with business development or sales experience who enjoy networking with realtors and referral partners.
• People leaders who can recruit, train, and manage service teams and subcontractors.
• Organized operators who thrive in a fast-paced, project-driven environment.
• Entrepreneurs seeking a home-based, scalable business model with low overhead.
• First-time business owners or multi-unit investors looking to diversify into home services.

Whether you're hands-on or semi-active, success with HOMEstretch comes down to relationship-building, operational follow-through, and the ability to deliver high-quality results on deadline. If you're motivated to lead a team, grow a local presence, and tap into a booming industry, HOMEstretch may be your perfect fit.

Training and Support

At HOMEstretch, we know that launching a new business can feel overwhelming—so we’ve designed a comprehensive, hands-on training and support system to ensure you're confident from day one.

Here’s what you can expect:

• In-Person Training – Attend our multi-day, hands-on training program at HOMEstretch HQ in Cincinnati, where you'll learn operations, quoting, tech systems, and how to deliver our signature service experience.
• Business Development Playbook – Learn how to build strong referral partnerships with real estate agents and brokerages using our proven outreach process.
• Operations Manual & Video Library – Step-by-step guides and videos covering every aspect of the business, from job scheduling to team management.
• Marketing & Launch Support – Get help setting up digital advertising, local outreach campaigns, and branded marketing materials to hit the ground running.
• Technology Training – We walk you through our intuitive tools (CRM, quoting system, scheduling software) so you can manage the business efficiently.
• Ongoing Coaching – Receive ongoing support from our franchise team, including performance reviews, marketing refreshes, and business strategy calls.

You're never alone—our team is with you every step of the way to help you grow, scale, and succeed.