Who we are

Drybar is a nationally recognized, category-defining beauty brand with a simple, focused concept: No cuts. No color. Just blowouts. Built on the belief that confidence starts with great hair, Drybar delivers a consistent, luxurious customer experience in a chic, modern environment. With a proven business model, powerful brand recognition, and a loyal customer base, Drybar has transformed the blowout into an affordable indulgence and a go-to beauty ritual for women nationwide.

As a franchisee, you’ll tap into a fast-growing $60+ billion beauty industry with a turnkey system, best-in-class training, and ongoing support. Backed by WellBiz Brands — a leader in the wellness and personal care franchise space — Drybar franchise owners benefit from robust marketing, streamlined operations, and innovative technology. Whether you're a multi-unit operator or first-time business owner, Drybar offers a stylish, scalable opportunity in an in-demand market.

Why choose Drybar?

Drybar isn’t just a salon — it’s a beauty experience built around one simple idea: No cuts. No color. Just blowouts. With over a decade of brand strength, Drybar has become a household name and the leader in the blowout category, offering a recurring revenue model in a high-demand, luxury-meets-accessible market.

• Founded in 2010; franchising since 2012 with nationwide recognition
• Backed by WellBiz Brands, a powerhouse in the beauty and wellness industry
• Turnkey business model with comprehensive training and operational support
• Tech-driven booking, CRM, and POS systems streamline daily operations
• Unique, service-based concept with strong guest loyalty and frequency

Who we're looking for

We're looking for passionate, driven individuals who want to bring an iconic beauty experience to their community. The ideal Drybar franchisee thrives in a customer-focused environment and is excited to build a team culture rooted in style, confidence, and exceptional service.

Key qualities for success:

• Strong leadership and people management skills
• Business acumen and operational discipline
• Customer service mindset with a passion for delivering high-quality experiences
• Ability to follow a proven system while driving local marketing and community engagement
• No salon or beauty experience required — we provide extensive training and support
• Ideal for multi-unit operators, lifestyle entrepreneurs, or first-time business owners seeking a turnkey model in a growing industry

Training and Support

Drybar is committed to setting every franchisee up for success — from grand opening to long-term growth. No salon or beauty experience? No problem. Our comprehensive training and ongoing support make it easy to launch and scale with confidence.

Initial Training Includes:

• A multi-day, in-person training program covering operations, staffing, guest experience, and marketing
• On-site support during your grand opening to ensure a smooth launch
• Guidance in site selection, lease negotiation, buildout, and design
• Access to our proprietary POS, scheduling, and CRM systems

Ongoing Support Includes:

A dedicated Franchise Business Consultant to coach you every step of the way

Continuous education for you and your team through webinars and on-demand training

National and local marketing support, including digital tools and brand assets

Operational playbooks, KPIs, and best practices to maximize performance

Access to a collaborative network of fellow franchisees

At Drybar, you’re never alone — you’re part of a stylish, supportive system designed to help you thrive.