Who we are

D1 Training’s unique membership model opens up huge fitness franchise opportunities. We are an athletics and fitness franchise with the history, knowledge, and experience to help franchise owners develop a powerful brand image and grow their businesses in their communities. Since our founding, we have helped thousands of athletes achieve their goals and improve performance, speed, and strength, and as we continue to grow, so too does our reputation for being the home of elite athleticism. Our business model is ideal for entrepreneurs who are passionate about creating an atmosphere of elite training, where members aren’t just members. They become athletes. With 170+ facilities in operation, our franchise owners produce average revenues of $552,329*, with our top franchise locations exceeding 1 million a year*. When you compare D1 Training to other fitness and gym franchise concepts, the competition just doesn’t stack up.

_{*Revenue from locations meeting 2026 Item 19 inclusion criteria.}

Why choose D1 Training?

D1 Training’s unique membership model opens up huge fitness franchise opportunities. We are an athletics and fitness franchise with the history, knowledge, and experience to help franchise owners develop a powerful brand image and grow their businesses in their communities. Since our founding, we have helped thousands of athletes achieve their goals and improve performance, speed, and strength, and as we continue to grow, so too does our reputation for being the home of elite athleticism. Startup costs for traditional stores range from $192,450-$634,777, which makes D1 Training a low-cost investment opportunity with the potential for high returns in an explosive growth industry. Our business model is ideal for entrepreneurs who are passionate about creating an atmosphere of elite training, where members aren’t just members. They become athletes. The franchise fee for a D1 Training franchise is $59,500. At the same time, the D1 Training model is a potentially lucrative model. With 60+ facilities in operation, ranging from less than a year to more than 7 years, our franchise owners produce average revenues of $542,272, with our top franchise locations exceeding $1 million a year. When you compare D1 Training to other fitness and gym franchise concepts, the competition just doesn’t stack up.

Who we're looking for

If you’ve explored our opportunity and feel like you are a great fit for our non-traditional gym franchise, then it’s time to take the first step! We have broken our ownership process down into several steps that will ensure a smooth opening. At D1 Training, our success is dependent on the success of our franchise owners, which is why we’ve designed the ownership process to cover all the bases and fully prepare you to hit the ground running with your new business. The first thing we will do is determine if you are financially qualified for our franchise and also assess if you are a good fit for us – and we are a good fit for you. After this, you will learn more about the company through calls and resources and will complete the process by attending an in-person Recruiting Day where you will meet the Home Office team at our Nashville headquarters. Once we determine that you would be a great addition to our company, it’s time to get started on opening your new fitness franchise location. Our team will schedule your business operations training at our Nashville headquarters, where you’ll have the opportunity to spend some time with our team and learn the ins and the outs of the business. Following this training, you’ll know everything you need to know about operating your D1 Training facility. Every step of the way, our team will be by your side to ensure you are fully prepared to succeed with us.

Training and Support

Whether it’s through our comprehensive training programs or highly visible brand image and marketing, D1 training positions you for long-term revenue growth. From Day 1 of your decision to become a D1 Training fitness franchise owner, you’re on a path to opening a cutting-edge fitness facility that caters to an elite clientele dedicated to their health and wellbeing. At the same time, you’re not on the journey alone. It is part of our mission to ensure that you are trained and prepared to open one of our top gym franchises. We’ve assembled one of the best teams in franchising to help you navigate the often complex path of opening a fitness facility, and we’re there every step of the way to guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training staff. Here are just a few of the many ways we’re helping position you to succeed.