Who we are

Cruise Planners is the nation’s largest home-based travel franchise, offering entrepreneurs the opportunity to build an independent travel advisor business with a flexible, low-overhead model.

Founded in 1994, Cruise Planners supports a nationwide network of more than 3,000 franchise owners. Franchisees earn income by planning and booking full-service travel experiences including cruises, land tours, all-inclusive resorts, flights, travel insurance, car rentals, and more.

With no retail storefront required, owners can operate from home or virtually anywhere, making this a strong option for those seeking a service-based business that can scale over time.

Why choose Cruise Planners?

1. Flexible, Home-Based Model: Operate on your schedule from anywhere you choose, with no storefront required.
2. Low-Overhead Business: Competitive initial investment with minimal ongoing overhead compared to many retail-based franchises.
3. No Travel Experience Required: Comprehensive training and ongoing business development coaching help new owners launch and grow.
4. Strong Brand Recognition: Cruise Planners has been recognized by Entrepreneur as the #1 home-based travel franchise for over 18 years.
5. Franchisee-Focused: No corporate-owned locations and no competing corporate travel sales. The company is structured to support franchise owner success.

Why Invest in a Travel Franchise Now?

Travel continues to show strong demand as more travelers seek expert guidance, personalized planning, and support for increasingly complex itineraries.

Professional travel advisors play a key role in helping clients compare options, navigate supplier choices, and protect their travel investment. Cruise Planners franchise owners are positioned to benefit from this demand while operating within a modern, service-based business model.

Who we're looking for

Cruise Planners franchise owners come from a wide range of professional backgrounds and life stages. Ideal candidates are self-motivated, comfortable building client relationships, and interested in owning a flexible, service-based business.

This opportunity may be a fit for career changers, professionals seeking more control of their schedules, retirees or semi-retirees, and entrepreneurs who are passionate about travel and committed to business development.

Cruise Planners offers a service-based franchise opportunity supported by a nationally recognized brand, a proven home-based model, and ongoing training and coaching — designed for entrepreneurs who want flexibility, low overhead, and the ability to scale over time.

Training and Support

Cruise Planners provides structured onboarding and ongoing support through a comprehensive training and development framework that includes:

1. Training: In-person and online training options, plus ongoing education through live and on-demand learning resources.
2. Business Development Coaching: One-on-one coaching to help owners establish their business, build repeat clients, and improve sales performance.
3. Technology: A proprietary platform including a robust CRM and booking system, agent and client mobile apps, email automation tools, and integrated voice-enabled compatibility.
4. Marketing: Tools and programs designed to help franchise owners build their brand locally and generate client engagement, including digital marketing support, direct mail options, social media resources, and customizable websites.

2026 Franchise Incentive

Qualified new franchisees may be eligible for a FREE vacation as part of the 2026 franchise offering.