Who we are

Bricks & Minifigs is the first and largest aftermarket LEGO® franchise, specializing in buying, selling, and trading new, used, and retired LEGO® sets, minifigs, and accessories. With a rapidly-growing customer base, Bricks & Minifigs offers a unique and fulfilling opportunity for LEGO® enthusiasts worldwide.

Bricks & Minifigs was founded in 2003, built on the principle of creating a safe space for families to buy, sell, and trade LEGO® items. Fueled by the passion for LEGO® products and the desire to sustain the LEGO® tradition, Bricks & Minifigs quickly established itself as a comprehensive, one-stop aftermarket LEGO® shop. From offering thousands of LEGO® pieces to select from, to paying top dollar for anything LEGO® brand, we have paved a niche in the market, creating the largest toy store of our kind.

Why choose Bricks & Minifigs?

Choosing Bricks & Minifigs as your franchise opportunity places you at the intersection of fun, creativity, and profit. You get to indulge in your love for LEGO® products, all while owning and operating a business that caters to a diverse customer base, ranging from small children to adult collectors. Our business model is built on the principle of the three R’s - Rebuild, Reuse, Reimagine, ensuring that your business remains progressive, profitable, and fun. We offer an approved lending list and connections with finance companies to make your investment easier.

Who we're looking for

The ideal candidate for a Bricks & Minifigs franchise would be a LEGO® enthusiast with an outstanding work ethic and a passion to succeed. Someone who loves the simple joy of a child's smile and delights in facilitating the creation of masterpieces from LEGO® sets. Retail or LEGO® building experience is not necessary; what is important is a strong work ethic and a passion for customer service.

Training and Support

As a Bricks & Minifigs franchisee, you benefit from:

• A comprehensive 5-day training program combining on-the-job and classroom-style training.
• Guidance on how to purchase products, basic operations, advertising strategies, customer service, and merchandising techniques.
• Assistance with employee hiring and retention.
• Support with your pre-opening and grand opening events.
• Ongoing assistance as you continue to operate your business.