Who we are

Apricot Lane Boutique is the #1 womens fashion franchise. We train our franchisees to be THE fashion destination in their local market, bringing in new styles earlier and more often than any competitor, all at reasonable prices, and ultimately win extremely loyal fans. Find out more by requesting information today!

Why choose Apricot Lane Boutique?

$758K AUV: Launch in as little as 6 months, start running your dream business today!

Fun & Rewarding: We help our new owners quickly become THE “favorite place to shop” for their local customers.

Support: From buying, merchandising, display, selling, marketing, and more, when you open your clothing store franchise with us, we make sure to do everything we can to set you up for success.

The #1 Women’s Franchise: We provide all the training you need to open and operate your business!

One of a Kind: Each boutique is locally owned, and all the styles are hand-picked by the owner. Every item carefully curated with the local fashionista in mind! We have the newest styles, which you’ll love.

Who we're looking for

Determining “fit” is very important to us. Apricot Lane is right for you if you:

• Love to work with people
• Command a keen sense of fashion
• Have strong organizational skills
• Enjoy working closely with other people
• Are financially stable
• Commit to grow and learn in your career
• Possess an enthusiasm for work and life
• Some business management or retail experience is a plus, but it is not required.

Financial Requirements

Below is the typical investment to open a new store (excluding working capital). Most candidates can finance the expense of opening a new store with capital they have available in their home equity or retirement plans such as a 401k, partnering with family, friends, or business partners, or traditional bank loans. If you want to apply for a small business loan, you will need a minimum of $75,000 in cash or liquid assets in addition to some reserve capital and collateral in order to qualify. We can refer you to preferred lenders and provide a comprehensive business plan to help you secure financing.

The typical investment includes franchise fee, construction, inventory, fixtures and all you need to open your store!

• Franchise Fee - $39,500
• Typical Investment (exclusive of working capital) - $150,000

Take The Next Step!

You’re invited to book a 15 minute call with us to explore and discuss the opportunities in your area. Owning your very own boutique is a great adventure! You can do it!

Click to Learn More Now!

Training and Support

Learn All You Need to Know about Business Ownership

Worried that you don’t have experience owning a business or running a boutique? Apricot Lane provides all the training you need to open and operate your fashion franchise with confidence!

Our training program has been crafted and perfected over the past 25 years of teaching and preparing all our franchisees—those with and without retail backgrounds—all aspects of operating a successful retail store franchise. Training is designed to be comprehensive, empowering you to build strong and effective habits as a business owner.

Once you have signed your Franchise Agreement, we will help you prepare to operate your own fashion boutique. Apricot Lane conducts a unique and comprehensive training program broken into five areas that cover all facets of the business operations.

Home Training (80+ hours)

In the privacy of your home and on your schedule, you will go through your onboarding program. Typically starting 3 months prior to opening, our training curriculum is paced and sequenced to build your knowledge of boutique retail week over week. Using a variety of instructional methods, our program is designed to prepare you for operating a successful boutique.

While most of the training is designed to be completed on your own schedule, instructor-led virtual training sessions are scheduled to review knowledge checks and practical-application exercises, as well as train you on the software you will use in-store, such as the inventory management and point of sale software on an Apple® computer.

In-Store Experience (3 days)

We stay on top of marketplace changes, trends, and styles so you can focus on your staff, customers and merchandise. We provide you with resources, programs and tools to help you run your business, beginning with help opening your store.

Continuing Support

Once your Home Training is complete, we will work with your schedule to allow you the opportunity to visit and work in an existing Apricot Lane Franchise location around 5-6 weeks prior to your store opening. You will be able to put the knowledge you have learned into action!

On Location Training (3-5 days)

This is where you and your staff learn the art of visual merchandising from our merchandiser and store opener. In addition to setting displays, understanding sales systems, and training staff on customer service and product knowledge, you will be assured all the details are handled for a smooth and successful store opening.

Post-Opening Support

Our goal is to establish a strong foundation of good habits from the very beginning. After you open, we will track your operations closely by reviewing reports during scheduled conference calls. During these check-ins, we will provide assistance with reordering, marketing implementation, and stat reviews. Support is always just a phone call away.

Continuing Education

We have been supporting franchisees for over 25 years and we will never stop learning and neither will you! Being part of a strong franchise brings learning opportunities not available on your own. We take learning seriously and provide an annual learning conference, ongoing recorded and archived webinars, and communication systems for everyone to share.