America's Swimming Pool Company
Since 2002, ASP has been a leader in the pool service industry, offering reliable pool cleaning, maintenance, construction, and renovation services. This franchise offers strong support to help you start and grow your own business that is backed by a nationally recognized and trusted brand name – America’s Swimming Pool Company (ASP).
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America's Swimming Pool Company
Who we are
Our franchise model has created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, driven owners who want to start the rewarding journey of entrepreneurship in a booming industry.
Start Your Business with Confidence By Joining ASP
Whether you’re an experienced entrepreneur or just getting started, America’s Swimming Pool Company offers an unparalleled opportunity. The pool industry is still largely fragmented, and customers are searching for reliable services. With ASP, you’ll have the opportunity to offer residential and commercial services ranging from routine pool cleanings to high-ticket construction opportunities.
You’ll have industry training and business support to grow your business with confidence in an industry with massive growth potential!
Fast Financials (see FDD for details)
- The top 25% of our territories generated over $1.97M in average gross revenue in 2024.
- In 2024, the average gross revenue per territory was $851,824.
Why choose America's Swimming Pool Company?
- A Growing Industry with Massive Opportunity: There is a strong demand for pool services with half of the $24.6 billion market being underserved. Starting now allows you to take advantage of a largely fragmented industry by providing highly demanded services.
- Ongoing Training & Support: ASP offers detailed industry and business training, so you can feel confident prior to opening your business. You’ll also have ongoing training and support so you won’t face business hurdles alone!
- Done For You Marketing Strategies: ASP provides an extensive marketing plan to facilitate franchise owner growth, along with customer data for your territory.
- A Trusted Brand Since 2002: As an America’s Swimming Pool Company franchise owner, you’ll benefit from our nationwide branding and name recognition. Over 20 years of industry experience and a strong peer network make ASP a great choice!
- Initial Investment & Start Up Costs: You can get started for $84,395 - $210,121. This includes all fees and initial expenses. Financing, discounts (including Women and Veterans discounts), and funding available.
- Opportunities To Scale: An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profit opportunities.
Special Offers:
- Veterans Discount: We reduce the total of the Franchise Fee by 30% for all honorably discharged veterans of American and Canadian armed forces.
- Women & Minority Discount: We reduce the Total Cumulative Franchise Fee by $5,000 for all minority owned and women-owned businesses.
Who we're looking for
- Strong work ethic and determination
- Seeking an opportunity to start your own business
- Great communication and customer service skills
- Ready to start a new career in an industry filled with opportunities
- Looking for lifestyle and schedule flexibility as an entrepreneur
Training and Support
- All new owners attend Pool School at ASP’s state-of-the-art training campus in Macon, GA. This is a detailed 11-day training course that prepares you for franchise ownership.
- Ongoing business and industry support is provided to all franchisees throughout their journey, so you’ll never have to face hurdles alone.
- ASP has franchise locations across the United States, so you’ll benefit from the connection to a large and supportive peer network.
- Marketing tools and support are also available for all ASP franchise owners, including in-house marketing support, 10-week marketing action plan, ASP signage and materials, ongoing digital training, localized website and strong online presence, and more.
Owning an America’s Swimming Pool Company franchise means the opportunity to thrive in a business with top-of-the-line support.
AN AWARD-WINNING FRANCHISE – ASP
- Ranked #6 On Military Times’ Franchise Rankings
- Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category
- Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500
- Ranked #171 in 2024 Entrepreneur Franchise 500
- Ranked #1 in Pool Maintenance in 2024 Entrepreneur Franchise 500
- Named Best Swimming Pool Maintenance Franchise to Open 2019
- Top Low-Cost Franchises 2019 - Franchise Business Review
Disclaimer
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S., we offer franchises solely by means of our Franchise Disclosure Document. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.
