Alloy Wheel Repair Specialists
Who we are
Join the Leader in the $1.6B Alloy Wheel Repair & Restore Industry.
Complete Mobile Alloy Wheel Repair - Refinishing - Straightening - Custom Paint Services
Since 2004, Alloy Wheel Repair Specialists, and our nationwide network of franchise owners, has been the dominant leader in the alloy wheel repair and restore space. An Alloy Wheel Repair Specialist (AWRS) franchise is a low-cost, high margin, mobile-based, B2B opportunity in a unique space with no other national competition. With large, protected territories, strong growth potential and the ability to be a hands-on “owner-operator” or to build a team as an “executive manager,” AWRS will train and support you every step of the way. Prime territories available across the U.S.
Why choose Alloy Wheel Repair Specialists?
A 20 YEAR PROVEN TRACK RECORD OF SUCCESS, SUPPORT, AND GROWTH
AWRS is the industry leader in the $1.6B alloy wheel repair/restore industry
System wide sales exceeding $110MM in 2024
- Low start-up costs and quick ramp up to profitability.
- Huge territories, starting at 500,000 population. Larger territories available.
- Mobile Unit /Home-Based Management
- “Owner-Operator” or “Executive Model” available.
- Industry leading training program for you and your employees
- Easy to learn and easy to train
- Extraordinarily strong margins
- Revenue from national account locations in your territory
- Can be open for business within 60-90 days of signing
- Unmatched support for our franchisees. Our CEO, Rob Wheeley, began his association with AWRS as a franchisee and he brings that experience and dedication to our network every day!
A $1.6B Industry and Growing!
- More cars on the road then ever before
- The average age of cars is older then ever as people keep their cars longer
- Alloy wheels, once a luxury/performance item, are now standard equipment on most new cars.
- Gas, diesel, hybrid or electric - they all have four wheels!
- More used cars are sold each year driving demand for repair/restoration of scratched, dented and discolored wheels.
A Consistent, Recurring Revenue B2B Model
AWRS is not based on “one-off” retail sales but on a roster of local businesses who will use your service on a consistent basis.
- Car Dealers
- Fleet Operators
- Rental Fleets
- Body Shops
- Tire Dealers
Who we're looking for
People with “fire in the belly!” You DO NOT need an automotive background (although we love auto enthusiasts.)
Our extensive trading will teach you all you need to succeed.
What you do need is a:
- commitment to follow a proven system
- desire to own and build a business
- ability to learn hands-on technical skills (whether or not you are “in the truck.”)
- willingness to prospect for new clients
- experience or ability to learn face-to-face selling skills
- ability to hire/retain and motivate employees
- “hustle" mindset
Training and Support
As an AWRS franchisee you will receive comprehensive trading in ALL ASPECTS of your business, from technical skills to marketing, sales, employee hiring and retention, management systems and control, billing, etc. Most importantly, it takes only months (not years) to be an effective wheel repair technician who can satisfy your client’s needs.
What You Will Learn
AWRS Pre-Opening Training Module:
There is a total of 13 days of classroom and on the job training broken out as follows:
- 8 Days of Technical/Service Training;
- 4 Days of Live/Field Training; and
- 1 Day Classroom-Style Training/Marketing Instruction.
Post-Opening/On-Going Support
- Designated support person at AWRS headquarters
- Technical support hotline
- On-going product and service research and development
- Insurance claims team to help you with claims or wheels to be repaired
- Profitability coaching
- Ongoing technical training and support as the market evolves
Fellow Franchisee Support
- National Franchise Council:a team of franchisees who meets with our leadership to voice the concerns and needs of franchisees



