Who we are

Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

Alloy offers small group, full-body, non-modality based, personal training for a "premium" age group, with their target demographic being 45-65 years old, the bracket with over 70% of the nation's disposable income. Alloy can charge twice what the average boutique fitness concept charges for a monthly membership. This has been laid out through our tiered-pricing structure which allows us to work in all markets, and on top of that, boasts one of the highest retention rates in the industry, over 90%. So instead of constantly selling memberships, your 2-3 employees will be able to focus on your member’s fitness experience. Alloy is also a fantastic Semi-Absentee/Executive Ownership Model with the right GM in place.

Why choose Alloy Personal Training?

Choosing Alloy as your franchise offers distinct advantages in the fitness industry:

Established Excellence: Since 1992, Alloy has been a leader in personalized fitness, known for effective programs and high client satisfaction.

Targeted Demographics: Specializing in services for the 45-65 age group, Alloy taps into a demographic with 70% of the nation’s disposable income.

Exceptional Retention Rates: With retention rates over 90%, Alloy minimizes churn, allowing more focus on quality service rather than constant member recruitment.

Strong Financials: Alloy’s pricing model allows charges twice that of typical fitness clubs. The tiered pricing structure accommodates various markets, enhancing profitability.

Innovative Training and Technology: Alloy’s non-modality based training and consumer-facing app ensure market relevance and adaptability, including pandemic-resistant remote training options.

Comprehensive Franchise Support: Franchisees receive thorough operational, marketing, and staff training support, geared towards effective business management.

Efficient Ownership Model: Alloy supports semi-absentee ownership, ideal for executives seeking efficient business management with substantial returns.

Market Potential Post-COVID: With the fitness industry set to surge post-COVID19 and a shift towards preventive health services, Alloy is well-positioned for growth.

Investing in Alloy means joining a franchise that promotes wellness with a profitable, sustainable business model.

Who we're looking for

• Passion to Help People
• No Industry Experience Required
• Community Centric
• Leadership Skills
• Business Acumen
• Passion for health/wellness

Training and Support

• Step-by-step system that's been proven to work.
• Team of experts who will help you every step of the way.
• Create the business you've always wanted on your own terms, with our help.

Here To Support You

Stronger together is not a slogan, its our our philosophy! You can expect continuous support, franchise management advice, tools, and technology at your fingertips to help you thrive. From guidance on setting up your personal training franchise location, to business management training before you open your doors, to on-site visits and remote support. We are with you all the way.

Experience, Equipment, Tools, & Tech

You’ll have access to the franchise pre-approved suppliers and vendors, and you’ll leverage useful technologies such as accounting software platforms, a unique CRM system including KPI measurement tools and other reporting functions via our exclusive Alloy franchise management dashboard. PLUS, you’ll have access to our confidential and detailed franchise operations manual that will help you run your personal training business from day one.

Marketing Like A Pro

Gain immediate access to a full range of franchise, marketing and fitness training materials. Alloy fitness assessments and tools will assist in the promotion and education of your local fitness business, including presale materials, membership retention initiatives, templates for ads, website presence, and so much more.