The Inside Coup Franchise for Sale

A Unique, Results-driven Publication. Targeted. Trusted. Local. SBA Approved!!!


The Inside Coup has created a much-needed, fresh approach to a multi-billion dollar a year industry by publishing a high-end direct mail magazine with a catalog look and feel and also provides cross media solutions that encompass mobile, digital, email and social technologies for powerful, data driven marketing campaigns! The inside coup is a dynamic magazine with a powerful identity in mailboxes which ensures a favorable ROI for our advertising partners, and in return provides a solid recurring income for our franchisees.

All markets are laser custom to meet the specific needs of each candidate. Meaning, we can carve out a territory that dictates how much of the market you want to control. We have single franchisees that run a small area on their own and market developers that hire a sales team and develop and entire designated market area. We mail to demographically specific homes with pre-qualified income and home values. Our target market is the advertisers coveted demographic of women 25-64.

The inside Coup also has an above average industry retention maintaining its position of 65-70% repeat advertisers.

The Product

  • Printed on 60 pound gloss paper: Horizontally formatted with a Unique Catalog look and feel
  • Advertorial options
  • Beautifully designed front covers
  • Perfect circulation and demographics
  • Digital cross pollination
  • Beautiful glossy postcards for a fraction of the cost of competitors.
  • Highly competitive pricing for our advertising partners.

Why Choose The Inside Coup?

An opportunity to own a business that can grow exponentially!

  • A Proven Operating System
  • Step by Step Operating Manual
  • Complete Hiring Tool Kit and Support
  • Management Software
  • On-Going Research and Development
  • Extensive Training and On-Going Continued Education
  • A Proprietary Proven Prospecting System
  • Builds Recurring Income
  • An Investment That Quickly Generates Income
  • Virtually No On-going Overhead Expenses
  • State Of The Art Custom Mapping Tool and Protected Territories
  • Work From Home/Remotely
  • No Nights, Weekends or Holidays

Training and Continued Education

The Inside Coup provides its franchisees with an extensive 28 week start up training that consist of 3 levels followed by continued education calls, seminars and webinars throughout the entire franchisee/franchisor relationship.

Level 1: Weeks 1-8 Certification Training - The inside coup university 5 day classroom setting


  • During this level, our VP of Training and Development will visit your market and spend 5 days working side by side with you on operations, client calls and presentations and grooming all preparing you to launch your first publications!

Level 2: Weeks 9 – 20

Daily/Weekly coaching and mentoring calls continue throughout this level.

Level 3: Weeks 21-28

  • Staying on pace
  • Staffing and administrative review
  • Overall review of business operations
  • Needs assessment
  • Continued education schedule set in place

Open Door at All Times Moving Forward

The Ideal Candidate

This is a fast-paced, consultative, relationship-driven business model. We are seeking those that are confident, business-minded, personable, outgoing and self-disciplined. Those that have a good sense of what networking and leadership look like.

The Inside Coup franchisees own their own Direct Mail Magazine. Publishers and their teams will work directly with business owners (Local and Regional), ad agencies and corporate offices to produce a BEAUTIFUL, glossy magazine with editorial, special offers and the like. A creative thinker is a bonus. No 2 days in a week are alike! A driver, a motivator and a multi-tasker for the WIN!


Min. Liquid Capital:
$50,000 - $50,000
Total Investment:
$50,950 - $350,000
Home Based:

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