Pete’s Fish & Chips Franchise for Sale

Pete's Fish & Chip's Company History

Peter & Dianne Rushton opened an authentic "British fish and chip shop" in Cape Coral, Florida in early 2012, to provide a distinctive and different eating experience. The public reception has been outstanding, with American customers looking for something different; and British expatriates, retirees and tourists finding something they know and love.

Pete's Fish & Chips has exceeded expectations of turnover and profitability and has shown to be resilient against the high and low seasons of tourist traffic to Cape Coral. Having consulted attorneys, suppliers, realtors, other franchise operators and the public, a decision was taken to develop Pete's Fish & Chips into a franchise brand and market the business opportunity to potential franchisees.

The franchise proposition is to own a fish and chip business modeled on the successful operation of Pete's Fish & Chips; and for you to live the America Dream.

Based on our own tried and true, proven success our team at Pete's Fish & Chips is dedicated to helping you turn your dream into a reality!

There's Good Reason to Invest in Pete's Fish & Chips

The business is a unique Authentic British "chippy" experience, simple but elegant and instantly recognizable in a land where such a thing is a rarity. Pete's Fish & Chips® is a new fast casual restaurant franchise concept featuring a different and distinctive eating experience offering the British staple - a dish of Battered and Deep Fried Icelandic Cod Filet with Thick Cut Fried Potatoes or "chips" which attracts a strong customer base.

Part of the attraction is the authentic British eating experience offering a Traditional British Fish and Chip Shop Menu. We kept the food choices simple. In addition to fish Pete's offers chicken and shrimp and soft drinks, beer and wine. Patrons can eat in or take away.

The opportunity that Pete's Fish & Chips presents is a franchise that outperforms most other franchises in 3 key areas: initial capital investment, return on that investment and profit margin. The investment is also half of what might be required by a big fast food franchise.

Key Business Features

Pete's Fish & Chips is a franchise that outperforms most franchises in 3 key areas:

  • Initial Capital Investment
  • Return on That Investment
  • Profit Margin

Our Proven Success

Pete's Fish & Chips has an extremely loyal customer base that comes from miles away, again and again. Our customer reviews say it all! "Delicious. The fish is so good I was talking about it days after leaving. Friendly staff and very clean and comforting atmosphere." - 5/23/14 via We are also very proud to have received TripAdvisor's Certificate of Excellence 2014.

Pete's Fish & Chips is Affordable

We have set a selling price which delivers a superior margin compared to the large chains and customers pay it without question. That single fact is the key to Pete's Fish & Chips being a franchise with a big difference - the ability to extract a high margin from turnover.

The Ideal Owner

  • Individuals who want to live the American dream by owning their own business in the Sunshine State.
  • Someone who takes pride in their work and enjoys being personable and understands the importance of friendly hospitality.
  • Someone who has the ability to demonstrate leadership, in the true spirit of capitalism.
  • Someone who has a sharp eye for the bottom line and has the ability to operate a spotlessly clean food safe restaurant that extends friendly hospitality to each and every customer.

Finance Requirements

  • Total investment range: $117,000 - $158,000
  • Liquid Capital: $150,000
  • Franchise Fee: $35,000 Per Unit

Your Own Location

Pete's Fish & Chips restaurant concept is authentic, inviting and well planned. We aim for 1,200 square feet and prefer end caps to maximize the profitability of our stores.

What is included with a Pete's Fish & Chips Business

Pete's Fish & Chips complete turnkey franchise is designed to assist you every step of the way as you build your franchise. As a standard in any franchise proposition, you will have to pay a franchise entry fee to take part in the enterprise. This fee will buy you an entry into a new branded fish and chip outlet in an exclusive territory in Florida to create your own customer base. It will also buy you a dedicated support of Pete and his team to guide you and provide you with the property lease, food and consumable suppliers, service and state approvals to do business. The team will provide a licensed contractor to equip, fit out and decorate your restaurant. You will have a support system that includes:

  • "Turn Key" Assistance
  • Complete Training
  • Franchise Support Info
  • Franchise FAQs
  • International Franchise Opportunities
  • Marketing and Promotion
  • Site Selection Assistance
  • Lease Negotiation Assistance
  • Operations Expertise and Ongoing Support

Franchise Support

Site Selection

Prime locations are not always easy to come by. Therefore, when you become part of the Pete's Fish & Chips family, our highly experienced real estate team will proactively help you identify and secure new real estate opportunities, negotiate lease terms, build-out time and allowances, prepare Letter's of Intents, review lease and renewal terms.

Project Management

Once your lease is signed, then the clock starts ticking and every day your restaurant is not open is a day you are not putting money back into your pocket. To ensure your restaurant opens as soon as possible, we offer a complete project management service. This service allows you to focus on the other needs of your business.

Finance Package

Pete's Fish & Chips has relationships with financial institutions that have experience in assisting franchisees in obtaining financing.


Pete's Fish & Chips will supply you with a list of recommended equipment as well as a list of small items, such as measuring cups, spoons, and trays.

Complete Training Program

At Pete's Fish & Chips we're dedicated to the success of our Franchise Partners and will provide complete on-site training. You will learn everything from register operation to frying the perfect Fish & Chips from staff hiring to accounting procedures. Once you've learned how to develop your sales and marketing plan, set up your back office, and hone your restaurant management skills, you'll be ready to hit the ground running.

Operations Manual and Ongoing Support

The operations manual provides detailed instructions on hiring, training, motivating employees, day-to-day operations and accounting. The manual is a blueprint for all of our operational systems. But support doesn't end once your store is built, your staff is trained and your business is opened. Each store will receive ongoing training in the strategic and operational questions that you will inevitably encounter after your Grand Opening. Pete's Fish & Chips team and can help you through some of the finer points of operating your business - from scheduling to accounting to driving top-level sales to cutting costs and retaining quality.

Min. Liquid Capital:
Total Investment:
$117,000 - $158,000
Third Party

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